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NEWS | For immediate release

Contact: Jessica Pirkle, Principal LED VP Marketing, 325-227-4577 • jessica@p-led.com

P-LED Shines in BrandSurvey from Signs of the Times

PRESS RELEASE – MAY 1, 2017

SAN ANGELO, TX –  We knew it. They solidified it. Per independent research sponsored by Signs of the Times, Principal LED’s (P-LED) brand is strong and growing. P-LED placed top 3 spots in the marketplace for value, quality, and availability. When brands with small sample groups are removed, P-LED placed first in price, service, and likelihood to recommend.


P-LED led the way in various categories in the report by Signet Research Inc., an independent research company. The objective of the study sponsored by Signs of the Times was to measure brand perceptions, purchase consideration, and likelihood to recommend companies across 14 sign related categories.

“We are thrilled to see the industry recognizing the growth P-LED has seen since 2010,” P-LED partner/owner Blake Vincent said. “Being recognized as one of the top three LED suppliers in the industry is where we knew we were, but now this research shows the strength of our positioning.”

Per the study completed between March 10
th and March 21st 2017, P-LED placed 1st (when statistically insignificant sample groups were removed) for NPS score which measures likelihood to recommend with over 50% respondents stating they are promoters of the brand
“We love our customers at Principal LED and make promoting and supporting the industry one of our primary goals,” Principal LED’s VP of Marketing, Jessica Pirkle said. “We are proud to have placed above many other big players in the LED field and look forward to continued growth.

For a full copy of the report please visit the P-LED website at
https://www.p-led.com/2017/05/p-led-shines-brandsurvey-signs-times/



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NEWS | For immediate release
Contact: Jessica Pirkle, Principal LED VP Marketing, 325-227-4577 • jessica@p-led.com

P-LED Lucky Day Photo Contest Call for Entries
PRESS RELEASE – FEBRUARY 7, 2017

SAN ANGELO, TX –  Principal LED invites sign owners, builders, and distributors using P-LED products to enter the 2017 P-LED Lucky Day Photo Contest. The grand prize is $500. Prizes for second place, $300, and first place, $200, will also be awarded. The entry deadline is March 10 and there is no limit to the number of entries you can submit. 

“Principal LED celebrates the creativity of the sign industry and enjoys highlighting the work of our customers,” says Jessica Pirkle, Principal LED VP of Marketing. “The Lucky Day Photo Contest is an exciting opportunity for the sign community to participate in documenting new developments and trends in sign design across the U.S. All of the winners will be promoted on the P-LED website and social.”

Entries can be submitted via social media using hashtag #PLEDLuckyShot or by e-mailing sydneyw@p-led.com 

Photos will be evaluated based on creative use of product and photographic quality. Entries must include which Principal LED products are used and a quote from someone involved in the sign project (owner, sign builder, distributor). The winner will be voted on between March 10-16 and will be announced on St. Patrick’s Day, March 17, via Facebook and on the P-LED website. 

For more information, visit www.p-led.com or find us on Facebook, Twitter, and Instagram. 



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NEWS | For immediate release

Contact: Jessica Pirkle, Principal LED VP Marketing, 325-227-4577 • jessica@p-led.com


The Fusion Freedom™ Chopper Sweepstakes is in Full Swing
FEBRUARY 1, 2017

SAN ANGELO, TX –  The International Sign Association (ISA) Sign Expo will soon be upon us and that means someone will become the new owner of a Hardcore Chopper II motorcycle bike from Principal LED. Principal LED’s “Fusion Freedom Chopper Sweepstakes” gives you the chance to win with every 100-foot box of Fusion Freedom purchased until March 30, 2017. The winner will be announced, alongside the fully restored Chopper, at the ISA Sign Expo 2017 in Las Vegas at the Principal LED booth #2339. The restoration of the chopper can be followed on social media #FusionFreedomChopperSweepstakes.  

The chopper is being restored by Hellfighters Motorcycle Shop, an independent dealership in Laurel, MS specializing in Pre-Loved Harley Davidson® motorcycles. The Hellfighters are devoted to the futures of men who struggle with addiction and who live at Mission at the Cross, a recovery center located adjacent to the shop. The men who live at the Mission are learning a trade by working in every level of the bike shop – from customer service to detailing to custom painting. Learn more about their mission at http://www.hellfightersmotorcycleshop.com/

No purchase necessary to enter or win. Odds of winning depend on the number of eligible entries received. Open only to legal residents who are 18 years of age or older as of the time of entry. Restrictions apply. Void where prohibited.
Visit www.p-led.com/chopper.php for Official Rules and full details. 

At Principal LED we are devoted to simplifying the lives of our customers. To learn more about the Fusion Freedom™ and our many other innovative products, including The Original Retrofit Stik: The Qwik Stik, visit our website at www.p-led.com or call (325) 227-4577. The road is calling!



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NEWS | For immediate release

Contact: Jessica Pirkle, Principal LED Marketing Manager, 325-227-4577 • jessica@p-led.com

Principal LED: Rev Your Engines – The Fusion Freedom™ Chopper Sweepstakes Kicks Off

PRESS RELEASE – OCTOBER 26, 2016
SAN ANGELO, TX –  Can you “Feel the Freedom?” Picture yourself on the open road riding on your very own chopper motorcycle. Principal LED is making that dream a reality for one lucky person who will win a fully restored, Fusion Freedom™ themed, custom Hardcore Chopper II restored by the Hellfighters Motorcycle Shop. 

Principal LED’s “Fusion Freedom Chopper Sweepstakes” offers a chance to enter the drawing for a Hardcore Chopper II with a submission form inside every 100-foot box of Fusion Freedom. The winner will be announced, alongside the fully restored Chopper, at the ISA International Sign Expo 2017 in Las Vegas at the Principal LED booth. The restoration of the chopper can be followed on Principal LED’s social media pages. 

Fusion Freedom™ is an innovation packed product with a simple lens change offering over 30 standard colors and can be matched to any corporate or brand color. Fusion Freedom™ also has three levels of brightness built into the LED module. 

Hellfighters Motorcycle Shop is an independent dealership in Laurel, MS specializing in Pre-Loved Harley-Davidson® motorcycles. Along with a large selection of Pre-Loved motorcycles, Hellfighters Motorcycle Shop also carries an impressive selection of Born Again Harley Davidsons®, which are restored in the rebuild shop. Hellfighters includes a sale, service and parts department, along with a fully stocked riding gear and accessories department.

The Hellfighters,are devoted to the futures of men who struggle with addiction and who live at Misson at the Cross, a recovery center located adjacent to the shop. The men who live at the Mission work in every level of the bike shop-from customer service to detailing to custom painting-learning a trade. The profits from Hellfighters Motorcycle Shop help support Mission at the Cross' 6 and 12-month faith based programs which are provided free of charge. Principal LED is proud to support such a mission and is excited to bring one of the amazing works of the Hellfighters into the hands of one lucky winner.

No purchase necessary to enter or win. Odds of winning depend on the number of eligible entries received. Open only to legal residents who are 18 years of age or older as of the time of entry. The sweepstakes began 12:01 a.m. ET on October 15, 2016. Registration and entry must be completed by 11:59 p.m. ET on March 31, 2017. Restrictions apply. Void where prohibited. Visit www.p-led.com/chopper.php for Official Rules and full details. 

At Principal LED we are devoted to simplifying the lives of our customers. To learn more about the Fusion Freedom™ and our many other innovative products, including The Original Retrofit Stik: The Qwik Stik, visit our website at www.p-led.com  or call (325) 227-4577. The road is calling!